The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

The Trail Bikes that Love to Play The Juliana Furtado has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, Furtado was made for sporty performance.

Go Wilder. Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we’ve taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike. This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degrees) and reach (425mm) are a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder’s seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what. Beyond the details, there are some bigger features that amplify this XC wild child’s abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There’s even room for two water bottles within the front triangle for bigger training and racing days. Design Details: XC focused, downhill ready 115mm of Superlight suspension, and 120mm of front travel. Light Carbon Frame At 1857g (w/o shock) size medium the Wilder is the lightest bike we've ever made. Two Water Bottles Two water bottle mounts inside the front triangle to support those all-day pedal fests. Built for climbing The head tube angle (67.1 degrees) and reach (425mm) is a little steeper and shorter than a Joplin to meet the demands of aggressive climbing. Geometry to match Each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what. Reserve 28|XC wheels Replaces the Reserve 25 model, better bead retention, Reserve’s lightest wheelset: Lighter, wider, shallower. Meant for newer Maxxis Widetrail 2.4" XC tires which are popular for elite racers.

The Trail Bikes that Love to Play The Juliana Furtado has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, Furtado was made for sporty performance.

Reach New Heights. When the trail beckons you to traverse above tree line and into unmarked territory, the Joplin is ready to take you there. With its 120mm of VPP™ travel and 29-inch wheels, it’s the ultimate climbing partner to help you reach any summit. And when it’s time to point downhill, its head tube angle and slack geo will navigate the most rocky terrain. Whether you’re out on a solo adventure or a soul-lifting ride with friends, the Joplin will let you soar to new heights. Design Details: 29-inch wheels The reduced rolling resistance and larger footprint of 29-inch wheels inspire confidence when climbing over obstacles and helps you cover ground efficiently. 120mm VPP™ travel VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. Glovebox Place your ride essentials securely beneath a new high-quality latch and panel in the downtube. The Glovebox comes with a fitted Tool Wallet and Tube Purse, tailored for the frame to keep your tools close to hand. Full carbon C and CC frame Carbon CC frames use the very best materials and production processes available, while Carbon C frames offer the same great features while adding a little more weight to save a little $. Both versions are made in our own factory, are just as strong and stiff as one another, and have a lifetime warranty. Made to last many lifetimes The legendary fit, finish, and quality construction put this into a league of its own. The frame, bearings, and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge.

Ready To Rally The World Whether blind racing or just blindly enjoying the trails as they come, the Roubion’s MX wheel combo feels like the best mix since Aperol met Spritz. A 29-inch front wheel serves up high-speed stability and high rolling confidence. Meanwhile, the 27.5-inch rear wheel makes for an intuitive and highly maneuverable rear end that loves to get sideways around the most ragged of switchbacks. We’re pretty sure there’s no better bike to tackle alpine terrain. MX Wheels The mixed wheel configuration of a 29-inch wheel up front provides traction and stability, while the 27.5-inch rear wheel allows for more maneuverability. 150mm VPP™ Travel 150mm of VPP® lower-link rear travel is optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess.

The Trail Bikes that Love to Play The Juliana Furtado has always been more capable than many expected. But now with a high-traction 29-inch wheel up front, a maneuverable 27.5-incher out back, and even more refined suspension, their touch is even more deft on the trails. Featuring a 140mm fork and 130mm of VPP rear suspension travel, Furtado was made for sporty performance.

When the trail beckons you to traverse above tree line and into unmarked territory, the Joplin is ready to take you there. With its 120mm of VPP™ travel and 29-inch wheels, it’s the ultimate climbing partner to help you reach any summit. And when it’s time to point downhill, its head tube angle and slack geo will navigate the most rocky terrain. Whether you’re out on a solo adventure or a soul-lifting ride with friends, the Joplin will let you soar to new heights.

The Furtado’s lively personality will let you level up your riding - whether on your favorite backyard trails or far-flung destinations. With its new mixed wheel setup, the larger front wheel gives you the rollover confidence of a 29er while the smaller 27.5-inch rear wheel keeps you nimble and ensures you’re tracking through corners with ease. Find a fun line, fly over features and turn every trail into a playful pump track with the Furtado.

Whether blind racing or just blindly enjoying the trails as they come, the Roubion’s MX wheel combo feels like the best mix since Aperol met spritz. A 29-inch front wheel serves up high-speed stability and high rolling confidence. Meanwhile, the 27.5-inch rear wheel makes for an intuitive and highly maneuverable rear end that loves to get sideways around the most ragged of switchbacks. We’re pretty sure there’s no better bike to tackle alpine terrain.

The Trail Bikes that Love to Play The Furtado’s lively personality will let you level up your riding - whether on your favorite backyard trails or far-flung destinations. With its new mixed wheel setup, the larger front wheel gives you the rollover confidence of a 29er while the smaller 27.5-inch rear wheel keeps you nimble and ensures you’re tracking through corners with ease. Find a fun line, fly over features, and turn every trail into a playful pump track with the Furtado. Mixed Wheels The mixed wheel configuration of a 29-inch wheel up front provides traction and stability, while the 27.5" rear wheel allows for quick back wheel steering and lifting. 130mm VPP™ travel VPP™ suspension can be optimized to strike the right balance between pedaling efficiency and all-out bump-chomping prowess. That means wherever you see "VPP™" you know it's tuned to perform exactly how it should for the purpose it's designed for. Glovebox Place your ride essentials securely beneath a new high-quality latch and panel in the downtube. The Glovebox comes with a fitted Tool Wallet and Tube Purse, tailored for the frame to keep your tools close to hand. Full carbon CC frame CC frames use the very best materials and production processes available. We tailor stiffness for every size to make sure everyone gets the same ride quality. Smaller riders require less reinforcement, and that's remedied with our size-specific frame stiffness tunes. Sag window A window allows easier suspension sag and setup. The details are completed by a neat mud flap to protect the rear shock plus tidy cable routing within the frame and swingarm, and rubberized DT protectors to shrug off strikes. Made to last many lifetimes The legendary fit, finish, and quality construction put this into a league of its own. The frame, bearings, and optional Reserve wheels come with a lifetime warranty and any service is easy to do with our Rider Support pledge.

When the trail beckons you to traverse above tree line and into unmarked territory, the Joplin is ready to take you there. With its 120mm of VPP™ travel and 29-inch wheels, it’s the ultimate climbing partner to help you reach any summit. And when it’s time to point downhill, its head tube angle and slack geo will navigate the most rocky terrain. Whether you’re out on a solo adventure or a soul-lifting ride with friends, the Joplin will let you soar to new heights.

Whether blind racing or just blindly enjoying the trails as they come, the Roubion’s MX wheel combo feels like the best mix since Aperol met spritz. A 29-inch front wheel serves up high-speed stability and high rolling confidence. Meanwhile, the 27.5-inch rear wheel makes for an intuitive and highly maneuverable rear end that loves to get sideways around the most ragged of switchbacks. We’re pretty sure there’s no better bike to tackle alpine terrain.

Saving weight means little without retaining an appropriate level of stiffness and responsiveness too. So we’ve taken all the acceleration and out-of-the-saddle sprint qualities of a carbon XC race rocket and fused them with a rear-end that still rails corners like a hardcore trail bike. This unique XC-trail attitude is also reflected in the geometry. The head tube angle (67.1 degree) and reach (425mm) is a little steeper and shorter than a Joplin to meet the demands of aggressive climbing, yet the Wilder’s seat tube angle is a touch slacker and the chainstays a little longer than a Joplin too in order to retain that familiar Juliana confidence on descents. And talking of chainstays, each chainstay length is specific to the individual frame size; meaning riders of every height enjoy the same handling and performance no matter what. Beyond the details, there are some bigger features that amplify this XC wild child’s abilities. Rapid rolling 29-inch wheels are paired with a 120mm fork to tame the feral lines and smooth the sketchiest of passing maneuvers. There’s even room for two water bottles within the front triangle for bigger training and racing days.

EQUIPPED TO HANDLE ANYTHING – EMBRACE PAVE ROADS, PATHS AND DIRT TRAIL WITH CONFIDENCE AND STYLE. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable, and durable, with low standover for easy maneuverability. Rider-optimized Each frame is built and tuned specifically for the needs of riders that size, and fitted with one of two-wheel options (26-inch or 27.5-inch) for a balanced experience. Smooth Handling A 75mm front suspension fork provides both capability and ease. HIGHLIGHTS ALUXX ALUMINUM This performance level frame material features 6061 alloy with single-butted tubes to produce strong, lightweight framesets for a variety of different bikes and riding styles. INTEGRATED RACK MOUNTS Built-in mounts make it quick and easy to add bags and accessories for adventure riding. 75 MM FORK 75mm of travel up front provides increased comfort and control over bumps in the road or trail. Wheel size: - Sizes XX-Small – X-Small: 26-inch - Sizes Small – Medium: 27.5-inch

Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Key performance factors Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

Pedal to work, meet friends for coffee, or build up fitness on the bike path. The Alight fits right into a fun, heathy lifestyle. Casual Comfort An upright riding position and flat handlebars make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness The lightweight, balanced geometry of the ALUXX-Grade Aluminum frame provides an energizing combination of speed and stability. Stylish Versatility Equipped with integrated mounts for racks, fenders, or panniers, this bike blends urban style and road bike agility.

Equipped to handle anything – embrace pave roads, paths and dirt trail with confidence and style. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable, with low standover for easy maneuverability. Rider-optimized Each frame is built and tuned specifically for the needs of riders that size, and fitted with one of two wheel options (26-inch or 27.5-inch) for a balanced experience. Smooth Handling A 75mm front suspension fork provides both capability and ease.

MAIN STREET, SIDE STREETS OR FOREST TRAILS. YOUR CHOICES ARE LIMITLESS WITH THE VERSATILE ROVE. KEY PERFORMANCE FACTORS Dirt-Road Ready A suspension fork offers more comfort and control when you leave the pavement for gravel and trails. Stability and Control Responsive, reliable disc brakes help you keep your speed in check, even in wet weather. Useful Integrated mounts let you attach a rear cargo rack, and the low standover height makes getting on and off less a hassle when you're running errands by bike.

Make ordinary trips around town more fun and stylish with Flourish. Easy Breezy The lightweight ALUXX-Grade aluminum frame with a classy step-through design makes zipping around town simple. Comfort A cushioned spring seat and upright geometry smooth out city bumps for a relaxed yet stable ride. Stylish Versatility Equipped with a chain cover and integrated fenders on select models, this bike blends urban style with a lightweight ease. Why We Love It With a functional, yet elegant design and a lightweight aluminum frame that’s designed specifically for women, Flourish takes you from the market to the city center with ease. The wide gear range lets you find your happy place on flat roads and hills. A cushioned spring saddle helps smooth out rough roads, and stylish, comfortable grips add the finishing touch. The step-through design makes it quick and easy to hop on and off the bike once you’re at your destination. Select models offer integrated lighting, fenders, and a full chainguard to protect you from dirt or road debris in any kind of weather, plus baskets and racks to carry your essentials.

Ordinary trips around town are more stylish and fun with the Flourish.

The Alight Disc is redesigned with a fast and fresh outlook, and is equipped with comfort touchpoints, accessory mounts and dependable components, making this a versatile flat-bar road bike perfect for commuting and keeping an active lifestyle. Versatility Equipped with integrated mounts for fenders, a rear rack, and a kickstand, the Alight lets you customize your accessories so you can make room for all your essentials and stay clear of debris. Comfort Staying comfortable on your daily rides is a non-negotiable, so the Alight comes with shock-absorbing grips, a compliant D-Fuse seatpost, and a pressure-relieving saddle. Control The Alight’s powerful disc brakes work in dry or wet conditions, and with the increased fork clearance, you can install up to a 40c tire, which allows for greater traction.

GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – Large: 29-inch

GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel.

Ordinary trips around town are more stylish and fun with the Flourish. Easy Breezy The lightweight ALUXX-Grade Aluminum frame with a classy step-through design makes zipping around town simple. Comfort Front suspension, a suspension seatpost and a cushioned spring seat soften bumpy sidewalks and city roads for a smooth, stable ride. Stylish Versatility Equipped with a chain cover and integrated fenders on select models, this bike blends urban style with smart, protective features.