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Our Team

Kristen Lawrence - owner of Pure Ride Cycle
Kristen Lawrence 
Owner

Over 25 years of cycling experience. Has a huge passion for the industry and loves getting new people into the sport. She leads many rides, both on road and off road, is often seen leading skills classes and clinics for women. A fit specialist with an emphasis on fitting the female cyclist. She is committed to her business and believes in making a difference within the industry and the community. Come by and say hello, she's usually the one who greets you at the door :)
Craig
Craig Jan
Manager

Craig has more than 20 years of cycling experience. He loves the dirt! His passion for the sport started with BMX, still loving his roots, but realizing gears are good :) He loves riding challenging terrain off-road, typically never riding the same bike twice, his collection is amazing! Busy guy with 2 young boys, he comes to work to keep his sanity. He loves to share his knowledge, come in and pick his brain about anything!
Lisa
Lisa Stelly
Sales/Our Tri Gal

And yes......ANOTHER woman at Pure Ride! :)

Lisa started with us as a regular customer entering into the world of triathlon. We've come full circle with this lady and now she's a great addition to our Pure Ride team! She's all things tri, so if you need to pick someone's brain about the sport...she's your gal!

Tim Wilson
Manager

Tim has more than 15 years of cycling experience. He loves all things bicycle related. Road, Gravel, MTB and all things in between. Tim leads our group rides and 
Michael Cabrera 
Head Mechanic
 

Michael (Mikey) brings over 15 years of experience to our team and enjoys making your bike work to its full potential. 


Eli Martinez
Mechanic


Eli comes to us as former customer. He is skilled and motivated to learn as much as he can. His passion is MTB and dirt jumping.

Mason Widmer
Bike Building / Mechanic