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Pure Ride Cycles

24844 Muirlands Blvd, Lake Forest, CA 92630
(949) 581-8900

Open 7 days a week!

Pure Ride Cycles
 
 
 
 
 
 
 
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Feature Items

Profile Design Boxer Bar Ends
$19.99

Profile's Boxers give you versatile hand positions for improved climbing and comfort. Made from lightweight 6061-T6 forged aluminum, the Boxers have outstanding strength and durability. The offset clamps provide secure clamping power and leave plenty of room on your bars. [more]

WTB Technical Trail
$11.95

WTB's Technical Trails feature built-in zip-tie channels to keep them stable in sloppy conditions. And, these slim grips are easy to cut and are compatible with trigger and grip shifters. [more]

Fizik Superlight Soft Touch Bar Tape
$20.00 - $22.99

Durable, stretch-resistant and super-comfortable on your hands, Fizik's Superlight Soft Touch Bar Tape is the choice of discerning cyclists everywhere. It's made of Microtex, a perforated synthetic-leather that's smooth and grippy, even when wet. Plus, the soft, felt-like outer feels great all-ride… [more]

WTB Original Trail
$11.95

WTB's Original Trail grips are ideal for XC, trail, and city riding. With their smooth, octagonal shape, DNA rubber compound and small flanges, the Originals are comfortable enough for lunch-hour loops and all-day epics. [more]

Continental Gator Hardshell (700c & 27-inch)
$59.95

Continental's ultra-tough Gator Hardshell combines 3 flat-protection technologies into the ultimate distance and training tire. It features a flat-busting, bead-to-bead layer of DuraSkin and an extra-wide Poly-X Breaker anti-puncture strip. But Conti wasn't done yet. They added material in the… [more]

Product Rating
 
5.0 stars
 (1 Review)
Shimano Dura-Ace 10-speed Cassette
$200.99 - $219.99

Shimano's Dura-Ace 10-speed Cassette is comprised of an aluminum cog carrier, 4 titanium and 6 steel cogs (from largest to smallest respectively). This makes for a super-light and stiff cassette that makes your derailleur shift like a dream so you can dance up the climbs as easily and efficiently… [more]

Serfas Cruiser Classic Saddle
$35.00

Combine retro styling with amazing comfort and you get Serfas' Cruiser Classic saddle. A central groove distributes your weight properly and plush padding smoothes the road. Plus, this sweet seat features a vintage look: 70’s-style rear chrome buttons and classic chrome rear springs. - Deep Groove… [more]

Maxxis Ikon 26-inch
$79.99 - $80.00

Maxxis' Ikon, as the name suggests, is a tire other treads look up to. Great for everything from dry hardpack to loose, this light tire still gives you high-volume and a 2.2-inch width for hold-your-line control. This member of Maxxis' eXCeption Series of tires features a combination of a softer… [more]

Product Rating
 
5.0 stars
 (1 Review)
Giant Front Load Adjustable Quill Stem
$35.00

Customize the comfort of your ride with the Front Load Adjustable Quill Stem. The long quill length and angle choices make proper handlebar placement a breeze and the polished aluminum construction provides strength and great looks. [more]

Profile Design Airwing OS Base Bar (31.8mm)
$54.99

The Airwing has a deep drop to keep you in a wind-cheating aero tuck, making this a perfect base bar for triathlons and time trials. Made from double-butted 6061 aluminum, the Airwing is super light and boasts a wide clamping section that will accept any Profile Design clip-on aero bar. Plus, it's… [more]

Profile Design H2O Quill Stem
$44.99

A little H2O is a crucial part of every ride! This sweet stem is made of 6061-T6 aluminum for a light, strong ride. Cold 3D forging adds strength and a nice finish. [more]

MICHELIN Airstop (26 x 1.6-2.1")
$8.99

The name Airstop says it all. Michelin's Airstop tubes use a proprietary butyl rubber so your tires stay up to pressure longer. And, the reinforced valve stem seam is ultra sturdy, too. [more]

Brooks B67
$150.00

Among Brooks' most loved products, the B67 has inspired generations of cyclists to explore the open road on two wheels. The B67 is a modern update of a saddle first offered in 1927. It uses single seat rails for compatibility with modern seat posts. It's an ideal all-rounder for cyclists who like… [more]

Brooks Swift Chrome
$190.00

Rooted in Brooks' racing heritage, the Swift Chrome features a racy shape and narrow shoulders, ideal for road bikes with a more aggressive fit. Every Brooks saddle shapes itself to is rider, offering the timeless, customized support that the company's reputation is built upon. And, of course, the… [more]

Giant Connect Ergo Max Grips
$18.00

• Custom ergonomic profile for increased rider comfort • Co-molded, durable Kraton rubber with softer material in critical comfort areas • Non-slip knurled surfaces for use in all conditions [more]

Maxxis Ignitor 29-inch
$59.99 - $68.00

Get fantastic traction on any terrain with Maxxis' Ignitor. The smaller knobs deliver low-rolling resistance for flying on the straights, while the ramped, pentagonal side knobs provide the bite you want in the corners. The EXO version adds an extremely cut and abrasion-resistant material to the… [more]

Shimano Deore XT Shadow Rear Derailleur
(Long Cage) (Top-Normal)
$89.99

Shimano's Deore XT Shadow Rear Derailleur is perfect for today's aggressive, all-mountain riding. The radical design means that the Shadow is super-low profile; it barely protrudes more than the quick release nut. Direct cable routing reduces the chance of the cable snagging on roots and rocks and… [more]

SRAM X0 Twist Shifter Set
$92.00

SRAM's X0 shifters aren't just a pretty face, they actually have an Olympic Gold medal to their credit. But you'd expect that from some of the lightest and quickest shifters out there and some of the easiest to use, too. They actually allow you to shift across up to 6 gears at once, and with their… [more]

Product Rating
 
5.0 stars
 (1 Review)
Maxxis Ardent 26-inch
$58.00 - $62.00

Get after it with Maxxis' Ardent holding the line. This versatile tire features large block-style side knobs with numerous edges for high-speed corners along with a ramped center tread for easy rolling. Plus, the high-volume casing delivers a plush ride. This EXO version adds an extremely cut and… [more]

MICHELIN Country Rock
$24.99

Ideally suited to hardpack trails and city riding, Michelin's Country Rock offers excellent cornering grip and low-rolling resistance. The long-lasting carbon rubber compound provides extra longevity for hassle-free use. [more]

Product Rating
 
2.5 stars
 (3 Reviews)
Bontrager SSR Disc Road Rear Wheel
$204.99

Whether you're touring, building the ultimate commuter or just want excellent stopping power on the road, Bontrager's Select Disc Road Rear Wheel is a sweet choice. Free speed will be yours thanks to the low-profile aero rim and 24 spokes that aren't afraid of rough roads. Plus, the hub is easily… [more]

Serfas Connectors Twist Shift Grips
$13.00

Connectors feature Serfas' great dual-density design for excellent comfort. The hard inners offer a firm base and the soft outers provide a tacky and comfortable feel. And Connectors are easy to install and super secure, too. [more]

MICHELIN Country A/T
$24.99

Michelin's Country A/T offers excellent cornering grip and low-rolling resistance. The long-lasting rubber compound provides extra longevity for hassle-free use. Plus, the raised shoulder design provides a wide footprint for added stability. [more]

TruVativ Giga Pipe Team SL Bottom Bracket
$50.00

Striking the balance between light weight, long life and durability, TruVativ's Giga Pipe Team SL Bottom Bracket uses 3 sealed cartridge bearings to provide smooth pedaling season after season. For serious strength, the Giga Pipe boasts CNC-machined aluminum cups and a stiff chromoly spindle, too. [more]

Product Rating
 
4.0 stars
 (1 Review)
Maxxis Crossmark (29-Inch)
$59.99

Achieve your cross-country dreams with Maxxis' Crossmark. This ultra-fast tire features a quick-rolling center ridge for unparalleled speed. Plus, the raised side knobs bite into corners for precise handling. [more]

Continental Giro (Tubular)
$44.95

The Giro is an economical tubular tire constructed of natural rubber, a lightweight 2-ply cotton casing and a durable tread compound. Because it is both rugged and fast, it makes for a great training tire. The Giro handles up to 145 psi, too. [more]

Profile Design Aris OS Road Stem (+/-25-degree rise)
$47.49

Profile's Aris OS stem is a no-nonsense stem made from 6061-aluminum that's been shot peened and anodized for strength and durability. The 4-bolt faceplate is stiff, ultra tough and makes handlebar changes a breeze. And, the opposing-bolt steerer clamp is safe and secure. [more]

Maxxis Crossmark 26-inch UST
$81.99

Realize your cross-country dreams with Maxxis' Crossmark UST. This tubeless tire features a fast-rolling center ridge for unparalleled speed. The raised side knobs bite into corners for precise handling, and Maxxis' LUST sidewalls make this race-ready rubber more durable and airtight than ever. -… [more]

Product Rating
 
5.0 stars
 (6 Reviews)
Continental Gatorskin (700c & 27-inch)
$49.95

Continental's Gatorskin combines 3 flat-protection technologies into one fast-riding, high-mileage racing and training tire. It features a super-fine 180 thread-per-inch casing, a bead-to-bead layer of DuraSkin, and is finished with a Kevlar-reinforced top layer. The result is a light tire that… [more]

SRAM Rival Clamp-On Front Derailleur
$42.00

For unrivaled shifting, upgrade to SRAM's Rival Front Derailleur. Because consistency equals victory, Rival boasts lightweight and durable cold-forged-aluminum construction plus SRAM's Exact Actuation Technology for awesome shifting every time. The Rival shifts beautifully on standard and compact… [more]

Specials

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